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ethical seo techniquesWhite Hat Ethical SEO techniques

The <head> information is for your web browser to display your pages correctly in the right format and also includes the page <title> and what is known as <meta> information. CSS style sheets also help search engine robots by removing formatting code, leaving the page text more readable.

The page <title> is the single most important element when creating content for search engines to be properly categorised. You should use a title that has no more than five or six words with your keyword near to the beginning of the title as possible.

white hat seo techniques<meta> information is read by search engines with the most important elements being the <meta name="description"> and the <meta name="keywords">. Each page should have its own description and keywords as you are trying to make your page relevant to the search request.

<meta name="description">This should be no more than around twenty words or 155 characters. You can tell if your description is effective if it is entirely displayed in search engine results. Include your keywords at the front and near the end of your text.

<meta name="keywords">You should still add keywords as part of your seo techniques, but are not required by some search engines. Each keyword should be seperated by a comma ,

ethical seoThe <body> information is what is seen on the web page which includes all the page display formatting, text and images. The body includes important tags for optimisation including header tags for titles like <h1><h2><h3>. <alt> tags are important as each page should have at least three images with the keyword being present in each <alt> description.

There are many other seo techniques that we will gladly incorporate into your website pages.