seo links seorch/
Google has produced a guide to show webmasters how best to create web pages.
http://www.google.com/webmasters/guidelines.html
A useful collection of tools, some free to help you optimise your web pages.
Creating relevant links to other sites increases popularity. See the other property sites alongside the main website. This also uses the key phrase as a link.
http://www.sheffieldbusinessproperty.co.uk
To highlight the seach terms you want to rank on search engines use the keyword or key phrase in links like below;
seorch